Project LISA Robot Leverages Student Expertise for Market Growth The Logistic Indoor Assistant Robot (LISA), embarked on a strategic collaboration with 10 UST College of Commerce Marketing students last April and May 2024. This initiative aimed to enhance the project's outreach and strategic direction through comprehensive customer feedback, potential partner recommendations, and an insightful market analysis. Throughout this collaboration, the students were tasked with several key objectives:

1. Customer Feedback Collection: The students successfully gathered feedback from 85 target audience members. This feedback is essential for refining the LISA Robots features and ensuring it meets the markets needs and expectations.

2. Partner and Corporation Recommendations: The team compiled a list of potential partners and corporations that the LISA Robot Project could engage with. These recommendations are expected to open new avenues for collaboration and business opportunities, furthering the projects impact.

3. Market Analysis: The students conducted a thorough market analysis, highlighting current market trends and providing an industry overview. This analysis offers valuable insights into the competitive landscape and emerging opportunities within the logistics and robotics sectors. To keep the project on track and all team members were aligned, weekly realignment meetings were held. These sessions provided an opportunity to catch up on the project's progress and address any challenges, ensuring a smooth workflow and timely completion of tasks. The collaborations success can be attributed to the guidance and expertise of Assistant Professor Francis Lawrence B. de Jesus, PhD, and Mr. Antonio Jr. E. Etrata, PhD. Their support was instrumental in navigating the project towards its goals. The team leading this initiative, under the guidance of Dr. Anthony James Bautista (Project Leader), included team members such as Ms. Izza Arnaez (Project Assistant), Mr. John Raven Red , Engr. Jose Gamaliel Gutierrez, and Ms. Thaynie Princes Enclonar (Research Assistants). Their collective efforts and dedication ensured that the project ran smoothly and achieved its objectives. The LISA Robot Projects collaboration with marketing students marks a significant step towards enhancing its market presence and strategic positioning. Special appreciation to the outstanding UST Commerce Marketing students Josh Denzel C. Abino, Allyah P. Amboy, Jeromia G. Angel, Trisha Marielle C. Bevera, Charlene O. Co, Lyzza Shane L. Del Rosario, Marianne Zeth M. Frias, Ma. Beatrice Diane D. G. Marcelo, Trisha Ann S. Mariano, and Phileane Oryza D. Sideno whose contributions significantly advanced the project. This initiative not only provided valuable insights and recommendations but also fostered a spirit of innovation and teamwork. The LISA Robot Project looks forward to building on these findings and continuing its journey towards revolutionizing logistics. Moreover, this initiative underscores the importance of marketing research in every technical innovation, demonstrating how understanding the market is essential to the success of cutting edge technologies. It also serves as a first step toward fostering more collaborative partnerships between marketing departments and technology development teams, ensuring that innovations like the LISA Robot are aligned with market needs.